The Whole Argument
Same job, same materials.
Half the gatekeeping.
A lot of golf gear charges $110 for a logo. The fabric under it costs the same as ours. You're paying for the name on the chest, not the shirt.
We priced it for guys who play twice a week and pay for their own rounds. 92/8 midweight performance knit, 170 GSM, holds shape all 18. We just left the badge tax off.
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